More and more dog owners are rethinking what goes into their pup’s bowl — and Spot & Tango’s UnKibble is one of the most talked-about options in 2025. But what exactly is it? Is it really that different from the kibble you’d find at the pet store? And is it worth the price?
In this guide, we’ll break down the facts — what UnKibble is, how it compares to regular dry food, and whether it’s the right fit for your dog.
👉 Try UnKibble now with 50% off your first order: Click here to activate Spot & Tango’s offer
What is UnKibble by Spot & Tango?
UnKibble is a unique take on dry dog food, developed by Spot & Tango as a healthier, more transparent alternative to traditional kibble. Unlike conventional dry food, which is processed at high heat and often includes meat meals and fillers, UnKibble is made with:
- Fresh, whole-food ingredients like chicken, beef, sweet potatoes, carrots, spinach, and barley
- No meat meals, by-products, or artificial preservatives
- Recipes formulated by veterinary nutritionists to meet AAFCO standards for complete and balanced nutrition
- A low-temperature drying process that gently preserves nutrients while making it shelf-stable
Each batch of UnKibble is portioned specifically for your dog’s weight, age, breed, and activity level — based on a short online quiz. The food arrives in resealable bags with a custom scoop for easy daily feeding.
Spot & Tango positions UnKibble as the “best of both worlds” — the convenience of kibble with the quality and personalization of fresh food, without the need for refrigeration.
📦 Bonus: UnKibble ships directly to your door with free shipping and flexible plans you can pause or cancel anytime.
What you’re really feeding your dog with traditional kibble
Traditional kibble has been the default for decades — it’s cheap, convenient, and widely available. But when you look closely at what’s actually in the bag, the picture isn’t always reassuring.
Most commercial kibble is made using a high-temperature extrusion process, which cooks ingredients at over 300°F. This method allows for mass production and long shelf life, but it can also destroy sensitive nutrients like vitamins and amino acids. To meet nutritional standards, many brands add synthetic vitamins and preservatives after cooking.
Common ingredients in standard kibble include:
- Meat meals or by-product meals – rendered leftovers from slaughterhouses (not fresh meat)
- Corn, wheat, or soy fillers – used to bulk up volume and lower production costs
- Artificial flavors and colors – to make it more appealing to dogs
- Preservatives like BHA, BHT, or ethoxyquin – some of which are banned in human food in certain countries
While some premium kibbles do better on ingredients, the majority of supermarket and even “vet-recommended” brands rely on low-cost, processed inputs to keep prices low.
According to veterinary nutritionists at Tufts University, many kibble formulas meet AAFCO minimums, but that doesn’t necessarily mean they’re optimal. AAFCO standards focus on nutrient levels, not ingredient quality or bioavailability.
In short, traditional kibble is designed for profit margins and shelf stability — not necessarily for long-term health or ingredient transparency.
Pros and cons of UnKibble
No dog food is perfect for every pet or budget — and UnKibble is no exception. Here’s a clear, honest look at the benefits and tradeoffs based on how it’s made, what’s inside, and how it performs in real-world use.
✅ Pros of UnKibble
1. Higher-quality ingredients
UnKibble is made with real meats, whole vegetables, and whole grains — no meat meals, by-products, or synthetic additives. Everything is traceable and meets human-grade safety standards.
2. Better nutrient retention
The food is gently dried at lower temperatures, which helps preserve more natural nutrients compared to traditional kibble that’s cooked at extreme heat.
3. Easy to store and serve
Unlike refrigerated or frozen fresh food, UnKibble is dry and shelf-stable — no freezer space or thawing needed. It arrives with a custom scoop and feeding instructions.
4. Personalized meal plans
Each bag is portioned based on your dog’s size, breed, weight, and activity level, so you’re not guessing how much to feed.
5. Transparent sourcing and formulation
Developed by veterinary nutritionists and made in USDA-certified kitchens. The ingredient list is simple and easy to understand.
⚠️ Cons of UnKibble
1. More expensive than standard kibble
UnKibble costs more than grocery-store dry food — pricing depends on your dog’s size and plan, but it’s generally midway between kibble and full fresh food.
2. Still a dry food
While it’s fresher than kibble, UnKibble doesn’t have the high moisture content of fully fresh or wet diets. Dogs that need extra hydration (e.g., kidney issues) may need supplemental water.
3. Limited availability outside the U.S.
As of 2025, UnKibble only ships within the U.S., and some rural zip codes may have longer delivery times.
4. Requires a slow transition
Switching from traditional kibble to UnKibble should be done over 7–10 days to avoid digestive upset — especially for sensitive dogs.
What dog owners are saying
We analyzed hundreds of recent verified reviews from Trustpilot (rated 4.7 out of 5 based on 1,500+ reviews as of June 2025), along with real discussions from dog owners on Reddit and other pet forums.
Here’s what consistently came up:
What people love
- Dogs seem to genuinely enjoy it
Many owners say their dogs ate UnKibble right away, even picky eaters. Some mention using it as a topper on regular kibble to boost mealtime interest. - Noticeable improvements in digestion and energy
Several reviews highlight firmer stools, less bloating, and more stable energy levels after switching. This aligns with the lower processing and simpler ingredients in UnKibble. - The custom scoop is surprisingly helpful
A small detail, but often mentioned. The pre-calculated scoop makes daily feeding easy, especially for those managing portion control. - Customer service and delivery are solid
Most users are satisfied with the ease of ordering, fast shipping, and the flexibility to pause or adjust their subscription.
What’s not perfect
- Price is a concern, especially for large dogs
Even happy customers mention that UnKibble is noticeably more expensive than regular kibble. Some choose to use it only for one dog or mix it with other food. - Some formulas work better than others
A few reviewers reported that their dog didn’t like one recipe (e.g., Cod & Salmon) but did well on another (e.g., Chicken & Brown Rice). Taste preference can vary. - Initial transition may cause soft stools
As with any food change, a few dogs experienced temporary digestive issues. This is common and typically resolves with a slower transition.
In general, the majority of feedback points to high satisfaction, with the main downside being the price compared to grocery-store kibble. But for many pet owners, the tradeoff seems worth it — especially if their dog has sensitivities or doesn’t do well on regular dry food.
Should you switch to UnKibble?
If you’re feeding your dog a typical store-bought kibble and wondering if there’s a healthier option that doesn’t require freezing or daily prep, UnKibble is a strong middle ground. It’s especially worth trying if:
- Your dog is a picky eater or has been leaving kibble untouched
- You’re concerned about fillers, by-products, or artificial additives
- You want a food that’s easier to digest and made with real, whole ingredients
- You like the idea of portion control and a plan tailored to your dog
That said, if your current food is working well, your dog is healthy, and budget is a big concern — UnKibble might feel like a luxury. Some owners find success using it as a topper or as part of a mixed-feeding routine.
👉 Want to test it yourself? You can get 50% off your first UnKibble order through this link:
Try Spot & Tango UnKibble with 50% off →
There’s no long-term commitment, and shipping is free across the U.S.
The bottom line on UnKibble
If you’re looking for something better than standard kibble — but not ready to go fully fresh or raw — UnKibble sits in that sweet spot. It uses real, whole ingredients, skips the fillers and meat meals, and offers personalized portions based on your dog’s needs.
It’s more expensive than grocery-store kibble, but for many owners, the improvement in digestion, appetite, and overall energy is worth the upgrade.
With 50% off your first order and no long-term commitment, trying it out is low risk — and for a lot of dogs, high reward.
👉 Start your UnKibble trial here and get 50% off
Frequently asked questions
How much does UnKibble cost?
It depends on your dog’s size, age, and activity level. On average, small dogs might cost around $1.50–$3.00/day, while large breeds may be $4.50–$7.00/day. Shipping is included, and you get 50% off your first box.
Is UnKibble good for senior dogs?
Yes — the formulas are developed by veterinary nutritionists and include appropriate nutrients for older dogs, like lean protein and fiber. You can also select specific recipes (like Beef & Barley or Chicken & Brown Rice) based on your dog’s health needs.
What’s the difference between UnKibble and regular kibble?
UnKibble is gently dried at low temperatures and made with real, whole ingredients — no by-products, fillers, or artificial preservatives. Traditional kibble is typically cooked at high heat and may contain meat meals, synthetic nutrients, and additives.
Do you need to refrigerate UnKibble?
No. Unlike fresh food, UnKibble is shelf-stable. It comes in resealable bags and includes a custom scoop for easy daily feeding.
Can I mix UnKibble with my current food?
Yes. Many owners start by mixing it with their dog’s current kibble during the transition, and some continue using it as a topper for added flavor and nutrition.
